EMAMI REALTY UNCOVERS KOLKATA’S FIRST-OF-ITS KIND URBAN FOREST THEME BASED EXPERIENCE CENTER

Rajkumar Das; Kolkata, 23rd February, 2023: Emami Realty uncovers a first of its kind urban forest theme based Experience Center inside Emami Aastha, the biggest bungalow township in Kolkata. Bringing in the feel of exclusive royalty, this experience center will ooze not only premium quality but will make the customer feel special, through exclusive branded food and beverage service. Emami Aastha, the approx. 40-acre bungalow township, nestled in an urban forest, surrounded by lush greenery adorned with contemporary amenities, is made by the best for the best. Shri Radhe Shyam Goenka, Co-founder and Joint Chairman of Emami Group inaugurates the experience center. Dr. Nitesh Kumar, MD & CEO, Emami Realty, Sanjay Puri, Chief Architect, Rashmi & Asish, the principal designer of the experience center from Sparrow was present to inaugurate the experience center.

The Experience Center is divided into four walk-through areas. To begin with, the customer is escorted in to a posh Welcome Zone where they are going to experience the level of indulgence and coziness that the marvelous project is going to offer followed by a Credibility Zone which will apprise the visitors about the rich legacy, technological edge, and business capabilities of Emami Group. Third comes the Experience Zone where with the help of modern technologies, customers can observe the planned lifestyle along with the open spaces and natural greens that they will get in this Urban forest themed project Emami Aastha. The Experience Zone is furnished with an audio-video room that integrates with a lively scale model of the township along with proper showcasing of all its amenities and green environment. Through a Touch Table, people will be able to visualize the realistic image of Emami Aastha through a techno driven model with phase wise illumination control. In this Zone Emami Realty also showcases the details of its esteemed partners. The Passage Lobby is where customers can see all the ongoing and upcoming projects of Emami Realty.

Elaborating on the new Experience Center Dr. Nitesh Kumar, MD and CEO Emami Realty said, “Emami Aastha is going to offer a unique level of architectural and design excellence to the people of Kolkata. We are happy to present Emami Aastha which will add distinctive value to the Kolkata landscape. We have often seen that customers are unable to visualize a real-life experience, which often clouds their decision-making process. The idea of making the Experience Centre was to aid the end user to experience how it would feel once the township is developed. This was made possible through the help of the latest modern technology to impart a true-to-life experience at Emami Aastha and develop the credibility of the brand.”

Real Estate companies have been traditionally showcasing their products through Model apartments. Whereas this experience center provides to make the customer feel the ambience of the finished lifestyle and the overall environment that Emami Aastha will provide.  Technology has played a major role in the designing of the experience center, so as to give a realistic feel of the entire township, its urban forest, its layout and its features through virtual reality.

A uniquely designed wall mounted model made on a realistic scale which functions with the help of touch panels for the easy navigation of the customer is one of the unique features, which exhibits a futuristic, and never seen before experience for the people of Kolkata.