RAJKUMAR DAS, India, 07 March 2024: Britannia Marie Gold, one of India’s leading biscuit brands today launched HerStore, a unique digital ecosystem for women entrepreneurs. HerStore is designed to give a platform to all womenpreneurs in India for constant support in their journey. The tagline "Saath Judo, Saath Udo'' captures the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united, uplift each other, so that they can do more and be more.
HerStore, powered by Britannia Marie Gold has
taken the initiative towards its commitment with the launch of a unique
marketplace which lists both products and services - all owned by women. The
platform will also soon offer a comprehensive suite of training, workshops, and
upskilling videos tailored to equip women entrepreneurs with the skills and
knowledge needed to thrive in a dynamic market landscape. This will be
complemented with a community to enable knowledge sharing and mentoring among
womenpreneurs. The platform will also further fuel aspiring womenpreneurs with
a seamless access to Britannia Marie Gold Mystartup Contest Season 5.
HerStore is built on learning from four
immensely successful chapters of Britannia Marie Gold Mystartup programme. The
programme was initiated in 2019 to enable women to overcome barriers with
respect to finance and upskilling required to embark on their entrepreneurial
journeys. Thus far, MyStartup Contest has provided seed funding of Rs. 10 lakhs
each for over 50 entrepreneurs and equipped 50k+ women with the skills to start
their business. More than 25 of the winners now have thriving businesses, and
already over 10 winners have been onboarded on HerStore.
The strategic design of HerStore with the
proposition of ‘Shop | Be Inspired | Sell,’ is aimed at democratising an end to
end ecosystem for women business owners.
HerStore is a unique platform to list both products and services for Indian
consumers at no additional cost to sellers and 0% commission model. The platform
will soon be available in several Indian languages such as Hindi, Kannada,
Bengali, Tamil and many more. Currently, over 50 businesses have already been
listed on HerStore market place.
Commenting on the launch, Mr. Amit Doshi,
Chief Marketing Officer, Britannia Industries said, “At Britannia Marie Gold,
our unwavering commitment lies in empowering women entrepreneurs and nurturing
their growth. Based on the learnings from four successful chapters of MyStartup
contest, we realised the ecosystem needs a platform for constant guidance to
prosper, and hence this women’s day - we are proud to take the first step
towards that with HerStore.
With the launch of the marketplace as the
first step, we are hopeful that the ease of managing a business on HerStore
along with the extensive Britannia Marie Gold community in India will truly
democratize the ecosystem for women entrepreneurs.” Her Store is conceptualized
by MullenLowe Lintas group and the digital ecosystem has been built by Hash
Connect.
Subramanyeswar S. (Subbu), Group CEO,
MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global
exclaimed, “Britannia Marie Gold has a strong emotional resonance among its audience – the Homemakers or as the
brand believes them to be - Everyday Athletes. Led by an inspiring purpose to
make them “Do more. Be more”, the
new idea “HerStore” is a movement to empower and support womenpreneurs.
‘HerStore’ is also special to us as it’s the very first initiative from Lowe
Lintas DX, our digital creative unit set up in collaboration with Meta. Their
offering of advanced strategic and creative services, specifically designed for
long-term brand building in the digital domain, was a perfect fit for this
particular drive from Britannia.
I have no doubt that 'HerStore' will help
revolutionize the digital landscape on the web. It embodies the spirit of the
brand to enable entrepreneurship and drive meaningful change in the lives of
the Everyday Athlete!”
Vinod Kumar, Chief Strategy Officer at Hash
Connect, emphasized the project's unique challenges. "Creating HerStore
posed distinct challenges – our goal was to build a robust technology platform
empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a
simple yet sophisticated user experience. Another element of uniqueness is that
HerStore caters to not just e-commerce businesses with products, but services
and local businesses as well. Leveraging our e-commerce knowledge and insights
into Indian consumer behavior, we've built a platform promising an excellent
experience for sellers, buyers, and the brand."
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