Richa Sharma launches exclusive showroom of Nature's Diamond (Lab Grown Diamonds and Jewellery) at Fort Knox, Kolkata

Rajkumar Das, Kolkata, 11th May, 2023: The Natures Diamond lab grown CVD diamond launched its first outlet at Fort Knox, Kolkata which was inaugurated by Richa Sharma, Actress today. Natures Diamond has been redefining the way lab grown diamond jewellery is experienced in India.

Diamonds are one of the most popular and valuable gemstones in the world, prized for their beauty, durability, and rarity. But the process of mining diamonds from the earth is often associated with environmental destruction, human rights abuses, and the exploitation of workers. In recent years, a new option has emerged for those seeking high-quality diamonds without these ethical concerns: Lab-Grown Diamonds.

Lab-grown diamonds, also known as synthetic diamonds, cultured diamonds, or man-made diamonds, are created in a laboratory setting using advanced technology. They are produced by replicating the conditions under which natural diamonds are formed in the earth’s mantle, using either High Pressure-High Temperature (HPHT) or Chemical Vapor Deposition (CVD) processes.

The resulting Lab-Grown Diamonds have the same chemical, physical, and optical properties as natural diamonds, and are just as hard and durable. They are graded and certified using the same standards as mined diamonds, and can be produced in a wide range of colors, shapes, and sizes.

Speaking to the media, Richa Sharma, Actress said, “It's really exciting to have Natures Diamond brand at Camac Street. Lab grown diamonds are not mined but instead has innovation and technology at its core that completely eradicates the social and environmental damage. This can be a one stop destination for shopping of contemporary jewellery. Natures Diamond has a wide range of alluring designs, and the store experience is also quite vibrant and youthful.”

Speaking at the inauguration, Mr. Harshil Shah, Managing Director of Natures Diamond said, “We are extremely delighted to launch Natures Diamond store in the city of joy Kolkata. In recent years, a new option has emerged for those seeking high-quality diamonds without these ethical concerns: Lab-Grown Diamonds. Our main motive is to provide exceptional jewellery shopping experience to our customers, and the new store has some exclusive fashionable and tasteful collections that will cater to every woman who looks to jewellery to express herself.”