RAJKUMAR DAS; Kolkata, India, 25 Oct 2023 : SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers marked the festive season with a heartwarming TVC featuring the Bengali superstar, Prosenjit Chatterjee along with leading actors Tonni Laha Roy, Diya Mukherjee, and Aratrika Maity In this captivating narrative, Prosenjit extended a unique opportunity to his fans to meet him this Pujo season, adding an extra dash of excitement to the celebrations. The TV Commercial was aired statewide across leading Bengali prime television channels and amplified across mainstream digital, social media channels, and retail touchpoints. In the TVC, Prosenjit Chatterjee invited viewers to participate in an exciting opportunity, stating, “Just give a missed call on the number, and you can get the chance to meet me on Ashtami and receive exciting gifts from SUGAR.’’ As a result of this campaign, 10,000+ missed calls were received. Out of which 10 lucky participants met Prosenjit Chatterjee to celebrate Ashtami Day at Samaj Sebi Pandal along with the Co-founders of SUGAR Cosmetics.
The television commercial is a mesmerizing spectacle that unfolds against the backdrop of a beautifully lit Goddess idol, uniting people in the spirit of celebration. As the luminous goddess casts her radiant glow, a young woman stands before a mirror, becoming a canvas for the artistry of SUGAR Cosmetics. Then, in a spellbinding twist, the charismatic Prosenjit Chatterjee makes a grand entrance, bearing SUGAR Cosmetics goodie bags. The crowd gathers around him, captivated, as he generously distributes these treasures to the elated ladies.
Prosenjit Chatterjee added, “This Durga Pujo, I was eagerly looking forward to meeting my beloved fans. I feel deeply humbled by the love they have showered upon me via the medium of the SUGAR Cosmetics TVC campaign. The campaign truly captured the essence of Pujo celebrations in every Bengali household. ”
Commenting on the launch of the TV commercial, Kaushik Mukherjee, Co-Founder & COO of SUGAR Cosmetics said, ‘The TVC campaign was designed to personify the spirit of Pujo celebrations with your loved ones. Having everyone's beloved Prosenjit Chatterjee as part of this campaign made the celebrations even more special. We received over 10,000+ missed calls across Bengal with Prosenjit Da’s message as shared in the TVC.
SUGAR Cosmetics aspires to make this festive season an extraordinary delight for all.” We attempted to reach every woman who believes in effortless beauty. SUGAR Cosmetics aspires to make this festive season an extraordinary delight for all.”
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